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- Reviews tend to directly influence a buyer’s decision.
- Amazon looks at recency, authority, and quality of reviews when considering your product rank.
- Good reviews allow you to have additional keywords on your product page.
- You should solicit credible, professional reviewers to leave reviews on your product.
This module focuses on mobile SEO in more detail and how it differs from PC-based SEO.
According to Amazon, 70% of shoppers use their mobile phones to make purchases. In fact, Amazon leads the field in mobile phone shoppers compared to places like eBay and Apple. This is because Amazon’s mobile experience is very good and efficient.
Amazon has clearly invested a lot of time and resources into their mobile platform. If 70% of Amazon shoppers are using their phones, then it stands to reason that we should ensure that our listings are optimised for mobiles.
On mobile SERPs, product titles are cut to around 74 characters in the Amazon app. So, it’s a good idea to focus on 60-70 characters because mobile screens are smaller.
We looked at the top 100 bestselling items on the Amazon mobile app and measured how long each product title was. We found that 71.5% of these products had titles that were 74 characters or shorter.Spy Track works
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